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November 1999


PROFIT LOSS

Educational Insights: Sales rose 21 percent to $39.2 million in the latest year.

Houghton Mifflin: Sales grew 2.4 percent to $457.8 million in the latest quarter. School sales were up only slightly due to adoption cycles. College sales were up 9 percent.

Millbrook: Sales grew 20 percent to $18.8 million in the latest year.

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McGraw plans Time content for early readers

NEW YORK, November 1, 1999 -- McGraw-Hill, saying that early reading programs are lopsided with fiction, announced a program with Time magazine to introduce Time for Kids content in its elementary reading program. Through "rich nonfiction," the program should have kids reading better than ever by the third grade, McGraw said. The program will include photos, maps, graphics and charts.

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Everybook: Dedicated e-books well received

NEW YORK, November 3, 1999 -- Textbook publishers have liked what they've seen in the EB Dedicated Reader e-book device from Everybook, said the company's president. "The reaction we received from all of them was that their documents looked real good, that the color came through nice, and that the text was clear and readable," said Dan Munyan. Distribution agreements are being worked out, and the six-pound device should on available in June.

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Grapevine: Bertelsmann eyeing Grolier

FRANKFURT, Germany, November 4, 1999 -- Since the Frankfurt Book Fair, rumors have persisted that the German media giant Bertelsmann may acquire U.S. reference publisher Grolier from Hachette Livre, its French owner. Grolier produces the Encyclopedia Americana has moved into on-line products, where the going has been rough because of the expense and the dominance of Microsoft Encarta.

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AAUP: Colleges shouldn't claim faculty royalties

WASHINGTON, November 4, 1999 -- Colleges that covet royalties earned by faculty authors are missing the point of higher education, the American Association of University Professors says in a new policy statement: "Institutions of higher learning in particular should interpret and apply the law of copyright so as to encourage the discovery of new knowledge and its dissemination to students, to the profession, and to the public." With few exceptions, says AAUP, royalties rightfully belong to authors -- not their colleges.

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Author tallies time on textbook: 3,500 hours

HOLLAND, Michigan, November 3, 1999 -- An inevitable question posed to textbooks authors is how long did it take. A leading psychology author, David Myers of Hope College, kept track of one book. While not necessarily typical, he cautions, this was his tally over four years:

Contract discussions 25 hours
Gather materials, draft Chapter 1 182 hours
Revise Chapter 1, gather materials 48 hours
Draft Chapters 2-4 420 hours
Draft Chapters 5-7 546 hours
Draft Chapters 8-10 354 hours
Draft Chapters 11-14 430 hours
Draft Chapters 16-16, revise Chapters 1-8 436 hours
Revise Chapters 1-16. Manuscript delivered to publisher 435 hours
Additions, revisions, bibliography, copy editing, instructor manual, marketing materials 371 hours
Instructor manual, proofs, galleys 305 hours
Prepare index, instructor manual 80 hours
TOTAL: 3,552 HOURS

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TAA part of Pennsylvania royalty dialogue

ST. PETERSBURG, Florida, November 4, 1999 -- The extent to which Text and Academic Authors influenced Pennsylvania state colleges from claiming royalties earned by faculty authors cannot be measured, said Ron Pynn, TAA executive director: "But we were part of the dialogue." Pynn was interviewed by the Harrisburg Patriot-News just ahead of when state negotiators scuttled their proposal in faculty contract talks. A TAA news release, opposing the state's royalty claim proposal, went to media statewide.

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New TAA newsletter mailed to members

WINONA, Minnesota, November 4, 1999 -- The November issue of the Academic Author, featuring a profile of Texty Award-winning geography author Paul Knox, was dropped in the mail to Text and Academic Authors members.

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TAA, CCC talking representation compromise

ST. PETERSBURG, Florida, November 4, 1999 -- The chief officers of Text and Academic Authors and the Copyright Clearance Center have discussed a compromise procedure to put more authors on the CCC board of directors -- long a TAA goal. Ron Pynn, TAA executive director, said he floated the idea that author groups nominate more authors than CCC has board seats available, with CCC choosing from the list. The idea, said Pynn, would address a CCC concern that mavericks could take over the organization. Joe Alen, CCC president, said he would get back to Pynn.

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NACS: On-line text firm lying on discounts

WASHINGTON, November 5, 1999 -- A National Association of College Stores suit in federal court says that VarsityBooks.com, an on-line textbook seller, falsely implies that NACS member-stores are overcharging The result, says NACS, is "irreparable damage" to bricks-and-mortar stores. The suit charges that VarsityBooks overstates its discount policy. Why did NACS target VarsityBooks? Spokesperson Cynthia D'Angelo said NACS had the most information on VarsityBooks' practices. If other on-line textbook sellers are making false claims, she said, NACS will take action against them too.

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TAA exec wearing 2nd hat as dean

SAN PEDRO TOWN, Belize, November 6, 1999 -- The executive director of Text and Academic Authors, Ron Pynn, was appointed dean of the Saint Matthew's School of Medicine on Ambergris Caye. Pynn, who lives in St. Petersburg, Florida, said much of his new work will be by electronic correspondence and the telephone between campus visits. He is scheduled for six trips a year to Belize. In St. Petersburg, Pynn will continue his half-time TAA responsibilities.

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Kluwer on-line library service growing

MUNICH, Germany, November 7, 1999 -- German textbook and legal publisher Wolters Kluwer said the subscriber list to its Kluwer Online has grown to include the University of California and OhioLINK in the United States. Kluwer Online offers about 400 electronic journals.

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Med journal search proceeds without Manuel

CAMBRIDGE, Massachusetts, November 7, 1999 -- A founder of Healthgate Data, which distributes a consumer version of the New England Journal of Medicine on-line, resigned from a search committee for a new editor. Barry Manuel said he thought his role in the search might be a "distraction." The Wall Street Journal had questioned whether a search would be tainted by someone with separate financial interests in the journal. Manuel, associate medical school dean at Boston University, owns 1.4 million Healthgate shares.

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Lightspan going public with stock offering

SAN DIEGO, California, November 7, 1999 -- Educational software publisher Lightspan will offer its stock to the public for the first time. Lightspan hopes to raise $115 million from the NASD offering.

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TAA members can jump-start sales on-line

ST. PETERSBURG, Florida, November 8, 1999 -- Members of Text and Academic Authors now may list and promote their works on-line through a new TAA service: E-List for Books. Ron Pynn, executive director, said the service allows adopters and individual buyers to find and purchase books directly from authors. To list their books, authors must be TAA members and hold the rights to the books.

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Med society persists in wider role for journal

CAMBRIDGE, Massachusetts, November 9, 1999 Delegates to the Massachusetts Medical Society, which owns the New England Journal of Medicine, voted to use the name and logo of their flagship journal for other endeavors as soon as a new editor is appointed. The issue was the one over which editor Jerome Kassirer resigned and most of the staff threatened to go with him. They were worried about diluting the reputation of the prestigious journal. The society wants to make more money.

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Donnelly, Microsoft in e-book pact

CHICAGO, November 9, 1999 -- Printer R.R. Donnelly and computer giant Microsoft announced a project to convert works printed by Donnelly to a format for the software in the new Microsoft Reader e-book. Donnelly said thousands of books will be available for the MS Reader.

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TAA seeks McGuffey, Texty judges

ST. PETERSBURG, Florida, November 10, 1999 -- Senior authors were invited to serve as judges for the annual Text and Academic Authors' textbook excellence awards. Janet Tucker, awards coordinator, said judges will be assigned to a college or el-hi category appropriate to their experience. The categories:

  • Accounting, business, economics and management.
  • Communication, education, performing arts and visual arts.
  • Computer science and engineering.
  • Humanities and social science.
  • Language and literature.
  • Life sciences.
  • Mathematics and statistics.
  • Physical sciences.

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Massachusetts medical society disappoints editor

CAMBRIDGE, Massachusetts, November 10, 1999 -- The interim editor of the New England Journal of Medicine, Marcia Angell, said the journal's owner, the Massachusetts Medical Society, is backing off the editorial autonomy it granted her when she was elevated to interim editor. Referring to a society decision to use the New England Journal of... moniker on other products, Angell said: "It is a signal that the next editor will not have the same protections." Angell's predecessor resigned over the society's move to broaden the use of the journal's name and logo to promote new, less prestigious products.

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Ideal on-line library now with 11,000 journals

BOSTON, Massachusetts, November 10, 1999 -- The Academic Press on-line library, Ideal, has been updated. Eleven-thousand scientific journals with 150,000 article references going back to 1993 are available, the company said.

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Pearson sells five Canadian el-hi series

TORONTO, November 10, 1999 -- Five Prentice-Hall el-hi series were sold by Pearson Education to Canadian-based publishers. The sell-off had been mandated by the Canadian government as a condition for the Prentice Hall Canada and Addison Wesley Longman Canada merger. Going to Gage Education are three Prentice-Hall French series. To Irwin Publishing are two Prentice-Hall K-9 math series: Interactions and Journeys in Mathematics.

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TAA president re-elected as township judge

ROCHESTER, New York, November 10, 1999 -- The president of Text and Academic Authors, law author Karen Morris, won a re-election campaign for Brighton Town justice with 72 percent of the vote. In a 6,900 to 2,400 vote, Morris won over the only other opponent, a Republican. She called the victory "very gratifying."

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Grip tightens for next New England editor

CAMBRIDGE, Massachusetts, November 11, 1999 -- In a strange twist in the saga of the New England Journal of Medicine, the president of the Massachusetts Medical Society confirmed that the contract with interim editor Marcia Angell is "not set in stone." As a condition of heading off a staff revolt in August, Angell insisted on editorial autonomy. That, said Jack Evjy, president of the medical society, which owns the journal, is not consistent with the society plans to use the journal's logo and name on a wide range of consumer products, none of which can match the journal's prestige except in name. Why the autonomy guarantee to Angell? "A stressful moment," Evjy said.

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New human rights journal due soon

WELLESLEY, Massachusetts, November 14, 1999 -- The Transaction journal publishing company announced a new title, Human Rights Review, by the end of November. Editor Thomas Cushman, of Wellesley College, said he seeks a politically and ideologically broad range of contributions. Cushman said his journal will bring balance, in contrast to the current journal in the field, Human Rights Quarterly, which he characterized as leftist.

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Pearson moves to shore up Financial Times brand

LONDON, November 15, 1999 -- British media giant Pearson, which owns several U.S. textbook imprints, will merge its Financial Times Group and U.S.-based Data Broadcasting Corporation. The move gives Pearson control of the CBS.MarketWatch.com web site. Analysts said the merger fits Pearson's plan to make more use of the Financial Times as a brand name. The deal was a stock swap, no cash.

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New journal coming soon: TV and New Media

NEW YORK, November 16, 1999 -- Veteran journal editor Toby Miller is getting together the first issue of another: Television and New Media. Miller said the first number will be in February from Sage. Miller, of New York University, earlier edited Social Text and the Journal of Sport and Social Issues.

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TAA Council makes new call for agenda items

ST. PETERSBURG, Florida, November 18, 1999 -- A second call for agenda items was issued by Ron Pynn, executive director of Text and Academic Authors, for the TAA Council winter meeting. Among agenda items so far:

  • The Authors Coalition and CCC reprographic money.
  • The Alliance Press and Teacher Channel proposals.
  • Web site and newsletter formats.
  • A second reading of by-laws change to add University of South Florida member to Council.
  • The 2000 convention in New Orleans and the 2001 convention.

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Class materials publisher seeks TAA author works

JACKSONVILLE, Florida, November 19, 1999 -- The chief executive of Teacher Channel, a web site offering course materials, proposed an agreement with Text and Academic Authors for members to publish course materials, including lecture outlines. Doug Matthews offered 20 percent royalties plus 5 percent to TAA. Ron Pynn, TAA executive director, said the proposal would go TAA's governing board. Pynn said a Teacher Channel agreement would not preclude a separate proposal from Alliance Press of Texas, also being considered by the Council, to publish books by TAA members.

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CCC, Authors Coalition to talk through issues

DANVERS, Massachusetts, November 20, 1999 -- The leadership of the Copyright Clearance Center, a conduit for foreign reprography income for U.S. authors and publishers, came away from an international meeting in October with a positive feeling, said Kristen Giordano, a center executive. She said CCC is contacting the Authors Coalition, of which Text and Academic Authors is a founding member, to set up a meeting to hash out issues. Giordano said she hoped that old frictions between CCC and author groups could be put aside so the dialogue can move to new, mutually beneficial issues.

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Pearson unifies professional tech units

LONDON, November 21, 1999 -- British media giant Pearson is combining its Macmillan USA and Pearson Professional and Technical Reference units. The new unit, being called Pearson Technology Group, includes Addison Wesley Professional, Adobe Press, Peachpit, Prentice Hall Professional Technical Reference, Que and Sams -- more than 1,000 products total.

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Kluwer adds law publisher to Aspen unit

FORT WORTH, Texas, November 22, 1999 --A Texas publishing company specializing in employment law, Summers Press, was acquired by German publishing giant Wolters Kluwer. Summers' 25 titles, software and personnel series will be folded into Kluwer's Aspen subsidiary in Gaithersburg, Maryland. Terms: Unannounced.

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Authors Meeks, Heit sell their K-12 publishing house

BLACKLICK, Ohio, November 24, 1999 -- Two Ohio State University professors who founded their own health textbook company, Meeks Heit, sold it to Tribune Education. Linda Meeks and Philip Heit said they will continue with Tribune subsidiary Everyday Learning, into which Meeks Heit will be folded. The professors' company, founded in 1991, has become a major K-12 player with its Totally Awesome Health and Health and Wellness series.

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Bertelsmann internationalizes unit's name

GÜTERSLOH, Germany, November 25, 1999 -- The German media giant Bertelsmann figured that its professional and scientific unit, Fachberlagsgruppe Bertelsmann/Springer, was too much a mouthful in other languages and Geman too. As part of a strategy to build the unit into a major international player, there is a new name: BerteslamnnSpringer Science+Business Media. The unit has been cobbled together from acquisitions in recent months, including Springer Verlag.

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College, el-hi sales soared in September

WASHINGTON, November 26, 1999 -- The book genres in which most text and academic authors write all experienced sales increases through the first nine months of the year, compared to a year earlier, according to a sample by the Association of American Publishers. For September alone, college textbook sales were 37.3 percent ahead of the same month a year earlier, el-hi were 13.5 percent ahead. The data were drawn from 99 publishers.

TEXTBOOK AND ACADEMIC BOOK SALES
THROUGH SEPTEMBER 1999
From Association of American Publishers compilations
University press (hardback) 10.5 percent
College 9.1 percent
STM and business 9.1 percent
El-hi adoptions 5.6 percent
University press (paperback) 2.4 percent

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Wiley adds J.K. Lasser tax guides

NEW YORK, November 27, 1999 -- Publishing house John Wiley acquired J.K. Lasser tax guides from IDG Books, which had acquired the guides from Macmillan in August. The acquisition adds to Wiley's Ernst and Young financial series.

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McClanahan acquired by Learning Horizons

CLEVELAND, Ohio, November 27, 1999 -- Learning Horizons, which specializes in mass-market education titles, acquired McClanahan Books. Sarah McClanahan, who founded the company in 1990, said she will stay as a consultant.

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Journals linked with new Internet index

NEW YORK, November 28, 1999 Eleven journal publishers announced a new Internet index service that can reach 3 million articles from several thousand journals with two clicks. The index is free, but publishers each will have its own policy on access to full-text. Target to be on stream: January or February. Participants:

  • Academic Press.
  • American Association for the Advancement of Science.
  • American Institute of Physics.
  • Association for Computer Machinery.
  • Blackwell Science.
  • Elsevier Science.
  • Institute of Electrical Publishers.
  • Nature magazine.
  • Oxford University Press.
  • Springer Verlag.
  • John Wiley & Son.

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Oklahoma wants Darwin in larger context

OKLAHOMA CITY, Oklahoma, November 30, 1999 -- The Oklahoma Textbook Committee will recommend biology books for K-12 adoption only if the authors hedge on evolution. The committee said books must identify evolution as only one among many theories. More attention is needed for alternative explanations for life, the committee said. The decision means that any of Oklahoma's 540 school districts that go with evolution and have to make the purchase with local funds.

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