"How to Craft a Winning Textbook Proposal"

Members (Free)

Non-Member Cost $25 (Upon payment, click "Return to Text and Academic Authors Association" and you will be able to download teleconference)

Presented by Mary Ellen Lepionka, Higher Education Developmental Editor, and Founder of Atlantic Path Publishing.

"Mary Ellen really knows her stuff. Excellent teleconference for beginning authors."

"I thoroughly enjoyed the presentation. Mary Ellen is certainly very knowledgeable. It was also an added bonus (and real pleasure) to have someone of Robert Christopherson's experience as an author in particular items to consider in a proposal. An author's perspective on this topic was VERY helpful! Thanks for a fantastic presentation...I'm hooked!"

Most publishing houses have similar proprietary forms for prospective authors to use in drafting a book proposal. Those forms do not explain, however, the underlying needs and expectations of the publishers or editorial boards that will review your prospectus and decide whether to offer you a textbook contract. This teleconference is designed to explain those needs and expectations and to answer your questions about getting a publisher.

First, how can you be sure you are ready to write your proposal? What steps can you take to be ready? What should you include—and not include--in your prospectus? How can you best showcase your credibility, market savvy, competitive edge, content organization, and authorial voice and style? What are some hallmarks of winning proposals? When and to whom should you send your package? How can you be sure you are sending it to the right places? What is the likelihood that your proposal will be accepted?

About the Presenter

Mary Ellen Lepionka is a developmental editor in higher education and has worked with many major textbook publishers, such as Allyn & Bacon, Prentice Hall, McGraw-Hill, Wiley, Houghton Mifflin, Sage, and others. She is also the founder of Atlantic Path Publishing in Gloucester, MA, and author of Writing and Developing Your College Textbook, second edition (2008) and Writing and Developing College Textbook Supplements (2005). Mary Ellen is a proud member and sponsor of the Text and Academic Authors Association.

Please note: Recordings may not be copied, shared, or distributed.

Contact information for Mary Ellen Lepionka:
me.lepionka@verizon.net
www.atlanticpathpublishing.com
Phone: 978-283-1531